Colloquium on European Research in Retailing (CERR) creates a collegiate environment that sparks ideas, initiates discussions and establishes networks within the retail community in Europe and beyond.


CERR inspires and enables a better, more effective and collegiate retail research community in Europe and beyond. In doing so, CERR furthers advances in rigorous research of contemporary retail phenomena that have managerial relevance.


To establish a vibrant and supportive community of retail scholars by markedly expanding opportunities for delegates to connect and explore ideas.


CERR is built on the following values:

  • Inclusiveness: Despite the focus on European retail environments CERR represents a platform for researchers from all continents. It is open to senior as well as junior researchers, to four star through to no star academics and to academic scholars as well as to practitioners.

  • Collegiality: CERR promotes first and foremost collegiality and tries to create a positive and creative environment where critical discourse is encouraged and supportive mentoring the norm.

  • Rigour: The underpinning principle of our research is to aspire to the highest possible scientific standards. To achieve this CERR aims to offer extensive feedback based on which participants can grow and develop.

  • Relevance and impact: CERR reflects the view that retail research should ultimately aim to be of managerial relevance. This commitment thus aspires to make an impact on retail management and the industry.

  • Mentorship: CERR particularly takes into account the needs of junior delegates, such as PhD students and early career researchers. This is reflected in special sessions and tailored feedback on papers and presentations. As such more seasoned delegates accept their role as mentors for junior delegate.