The New Age Of Retailing: Rethink, Reconnect, Revive

The 7th Colloquium on European Research in Retailing (CERR) 2022 will take place from Thursday 8th to Friday 9th September 2022 at University of Zagreb, Faculty of Economics and Business Zagreb, Zagreb, Croatia.

CERR welcomes papers and extended abstracts addressing the challenges of digitalization of distribution channels, marketing, operations, supply chain, and logistics.

We particularly (but not exclusively) welcome submissions on topics related to physical/digital stores, agglomerations and platforms in the contexts of B2B, B2C as well as C2C. Within this remit we look for contributions in the following research areas across retail sectors:

• Retail operations

• Retail digitalization

• In-store logistics

• Retail supply chain management

• Omni-channel operations

• Supplier Relationship Management

• Retail buying

• Technology in the retail environment

• Retail innovations

• Retail location

• Distribution management

• Human resource management in retail

• Store format development

• Phygital retailing

• Weather influence on retail

• Green distribution

• Social responsibility in retail

• Shopper marketing

• Customer experience

• International retailing

• Retail branding

• Retail pricing

• In-store/online promotions

• Last mile logistics

• Retail service management

• Retail agglomeration marketing

• Retail information systems management

• Social media retailing